February 3, 2014
Nor-Feedestablishes subsidiary to access Algeria and North Africa markets
Nor-Feed Sud, specialised in botanical additives for animal feed, established its Algerian affiliate, Nor-Feed Maghreb, which offers a range of products specific to the local and regional market.
Nor-Feed Maghreb has its own production facility (Sofabel Company) which allows creating specifically tailored products for the animal feed professionals, from active ingredients developed by Nor-Feed Sud.
"Nor-Feed Maghreb develops formulations adapted to the feed professionals'' specific needs and pathologies raised by local breeders", Hammoudi explained.
Pierre Chicoteau, Nor-Feed Sud''s founder and co-manager,said, "Exportation is a part of our strategic development plan. Until now, we did that through a broad distributor network in Europe, Asia and Latin America. Today, Nor-Feed Maghreb is our first affiliate and its creation shows our will to work closer to feed professionals in Algeria and more widely, in North Africa".
Directed by doctors Mohamed Hammoudi and Baghdad Khiati from the Tiaret''s veterinary''s institute, the Algerian affiliate of this French company was formed after a meeting between Mohamed Hammoudi, teacher in Tiaret veterinary''s institute, and Pierre Chicoteau, Nor-Feed Sud co-manager.
This partnership was born in a context of growing
consumption and production of
milk, meat and
poultry in Algeria, as well as a national will to industrialise production. Indeed, Algerian people consume in average 100 litres of milk, per year per person. Algeria is the second importer of milk powder in the world, just after China and before India, a country populated by more than one billion people. According to the National Informatics and Statistics Custom Centre, Algeria imported around US$1.26 billion of milk and milk products in 2012.
NOR-FEED Sud develops, produces and sells natural additives for the animal health and nutrition market. Its capacity of innovation fuels NOR-FEED growth, especially on the international markets. It is based in Angers Technopole and belongs to Vegepolys competitiveness pole, which regroups a lot of research institutes, universities and companies specialised in the botanic field, with applications in health, feed and environment.